Sima in Stripes

Since the first idea and sketch, a lot has happened. ‘The Future Self Letter Set’ that I created, designed and illustrated back in 2025 has led me down an unexpectedly wonderful path. 

Being a flesh and bone, creative individual delivering ideas from scratch, mixing years of experience, creativity, personal perspective, problem solving, feedback and communication with a client to deliver something real and valuable. Something that has a sense of humour or evokes emotions. Work that is created by a human to be relatable and personal for others.

Authenticity - How important is it in today's world and for creatives?